How Glucode Turned Everyday Feedback into their Ultimate Retention Strategy
Glucode already had a great culture. Here is how they used Looply to ensure their behind-the-scenes champions never went unnoticed again.
The Challenge: The Trap of “Invisible” Work
By early 2025, Glucode had built a workplace where employees genuinely felt supported. But as they grew, leadership noticed a critical blind spot: recognition was trapped in silos.
Praise was almost entirely dependent on direct managers or immediate teams. This meant that the quiet executors, the cross-department collaborators, and the behind-the-scenes champions were often missing out on the recognition they deserved. Glucode realised that relying on formal, manager-led appraisals wasn’t enough to capture the true, day-to-day impact of their people. They needed a way to see how employees were actually showing up in their teams.
The Solution: Democratizing Recognition with Looply
Glucode didn’t want another clunky performance management system or a top-down surveillance tool. They wanted to foster “fearless feedback”, an open dialogue driven by positive intent, aimed at helping people become the best versions of themselves.
They rolled out Looply to shift the power of recognition directly into the hands of the employees. Instead of waiting for an annual review, Glucode’s teams used Looply’s continuous feedback platform to instantly highlight peer-to-peer appreciation, guidance, and collaboration.
Looply became the mechanism that translated proven high-impact behaviours into visible, daily actions.
The Results: From Reactive Management to Proactive Culture
Within months of launching Looply, Glucode experienced a massive operational and cultural shift.
By making everyday behaviours visible, Glucode achieved three critical business outcomes:
Hidden Champions Emerged Recognition was no longer bottlenecked by managers. Employees who quietly kept projects running behind the scenes were suddenly visible to the entire executive team. As one Glucode employee shared: “Some people aren’t outspoken in the team, so this was important because people work behind the scenes. Looply definitely works well”.
Proactive Talent Retention By tracking real-time recognition and behavioural trends, leadership could clearly see which employees were driving the culture forward and who needed more support. This real-time data allowed HR to step in and support teams long before burnout or underperformance became a critical issue.
A Self-Sustaining Culture of Belonging Looply transformed Glucode’s feedback from an informal HR concept into a highly visible, emotionally impactful daily habit. The shift in employee sentiment was immediate, moving from passive satisfaction to active belonging.
“Love Looply — feel pumped up every-time I receive a Looply.”
“I feel like a valued employee because my efforts are recognised.”
“The appraisal from someone can make such a big difference. Felt really nice to receive messages from people.”
Identify the people shaping the behaviours you want to see more of. Glucode stopped relying soley on annual reviews and started seeing the real-time impact of their people. You can too.
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